indigo+madder

 

LOGO

WEBSITE LAYOUT

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a new art space, the first to offer south asian contemporary art exclusively to london. indigo+madder challenges preconceived notions of the region’s art by presenting emerging artists.

a soft and approachable typeface was chosen for the logo to dialogue with london’s contemporary art scene.

the recurring gradient theme references the gallery name, indigo and madder; a traditional dyeing process from the region.

 
 
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